Kenji Copywriting Process vertical


Want to focus on growing the business, not working IN the business?


Feeling overwhelmed as an Amazon hussler?


Don’t have the keyword & copywriting skills?


Kenji ROI delivers world class Product Listings for all you Amazon husslers…


Each listing is written based on exhaustive keyword research, placed in key spots to maximize ranking.


Crafty copywriting techniques manufacture desire for your products by communicating the TRUE benefits of each key product feature on an emotional level.


Our world class copywriters are trained to target the most important buyer emotions that move the mouse to the “Add to Cart” button.



Step 1: We provide you UNLIMITED REVISIONS & re-writes until we’ve reached agreement you are satisfied with the listing you’ve received.

Step 2: If you have ANY technical issues with the listing, setting it up, main search terms not indexing, etc, we will assign a PERSONAL EXPERT to resolve the problem for you.

Step 3: If the technical issues still can’t be resolved, & the reason for the issue can be directly attributed to our work, we’ll give you a *FULL REFUND on Full Listing Copywriting within 90 days of delivery *under the condition you remove our work from Amazon.

*Refunded listings that continue to be used on Amazon & are profiting from free work, become Kenji ROI property to use in promotional materials to other Amazon Sellers.

*There is a 90 day window for this guarantee starting from the delivery date.


1. Boost Traffic

More eyes = more buys. Rank for the highest volume, most relevant search phrases to get more traffic to your listing.

2. Boost Conversion Rate

Even a 1 to 3% Conversion Rate increase can add thousands in revenue. With emotionally driven, benefit focused sales copy & hypnotic writing techniques, more traffic will “Add to Cart” on your products (not competitor).

3. Maximize Organic Ranking & Indexing

To show up in the best search results on Amazon you need
1. Keyword Indexing  2. Keyword Optimization  3. Keyword Relevancy

Avoiding less relevant keywords is just as important as including the right phrases (& where you place them) in your listing. 

4. Ads Become More Effective

Running ads to mediocre listings gets mediocre results. What could you achieve if every $1 spent on ads returned $2 instead of losing money?

premium listing copywriting amazon kenji roi
HTML Description

HTML Description

HTML stands for Hyper Text Markup Language. But don’t let the technical name fool you, it’s one of the simplest forms of code there is. Basically it’s the code that allows you to add bolding, line breaks (vertical space), italics, & bullet points to text.
Backend Search

Backend Search Terms

Backend keywwords functions like HTML tags. It provides Amazon with additional information about a listing, and is used as to which search result your listing will rank or not.
Subject Matter

Subject Matter Fields

The “Subject Matter” fields are text fields you are asked to fill out when editing your Amazon listing. They’re 5 fields of 50 characters each for a total of 250 characters, not much real estate. Their original purpose is to give Amazon a bit more context about what your product actually is.


HTML vs Non HTML Image

Amazon’s regular description is completely unformatted, and leaving it that way is a great way to ensure shoppers scroll right over it without reading.

Average attention spans have lowered by 25% over the past 15 years, and the number of products on Amazon competing for people’s attention is growing fast. If shoppers can’t find the info they want right that second, they’re clicking onto another listing fast!
Because of this optimizing your Amazon listing has never been more important to keeping shoppers on your listing.


Kenji Copywriting Process


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SEO Optimized Title

The title is the most important for keyword ranking. We use your top search phrases in a way that’s easily read & definitely not “keyword stuffed.”

HTML Description

Mobile optimized & crafted to shut down the most common customer objections to buying. If someone is reading the description, they usually just need one small question answered.

Experienced Professionals

In the areas of both Amazon ranking & the psychology of writing persuasive sales copy. Our expert copywriters understand exactly how to marry keyword optimization with copywriting techniques.

Relevant Backend Search Terms

Using the most up to date best practices. We recommend 250 characters total split between all 5 keyword fields for maximum ranking.


No, we provide you with a Google Doc of all text copywriting & keywords with visual instructions of exactly where to copy & paste it in Seller Central.

It’s a cleaned up version of the keyword research we used to write the listing from 5 different sources. It can be used to aid with your PPC campaigns & give insight into what keywords you should monitor.

Top 5 most common customer dislikes, Top 5 most common customer questions, & Insightful phrases taken from customer reviews. This is all ranked in order of how often they came up during our research before writing the listing.

Helium 10 Magnet 2.0 & Cerebro, Viral Launch Keyword Research, Seller Labs Scope, & SONAR. We cross check data with them all to make all keyword decisions.

AKA the backend keywords, we fill the entire 250 characters (bytes) with individual keywords that have not been placed in the listing anywhere else to fit in relevant but less important keywords.

We fill all 5 fields 50 characters each with the top search phrases in exact phrase order. Subject matter is the 2nd most powerful field to put keywords in (after the title) so repeating the top keywords here is key.

We share 0% of client information. At your request we will sign Non Disclosure Agreements.

We do however greatly appreciate when clients give us permission to showcase the work we did together in our portfolio. This only happens upon express permission

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