Listing Optimization for Products on Amazon
Grow Sales Faster with Conversion Rate Confidence
Raising Conversion Rates since 2016
In-house team handles the full process
Brands We've Worked With
Amazon Ads Services
About Kenji ROI
With experience selling on Amazon, listing optimization services have been our specialty since 2016.
Kenji is the middle name of our CEO Danny Carlson, 7 figure ecommerce entrepreneur & host of the Actualize Freedom Podcast. Built from a personal need, Kenji ROI expanded quickly after acquiring some high profile clients like Kevin David, Tom Bilyeu from Impact Theory, & Oddbods (Disney Channel show).
We are a mostly remote company with Danny (Canadian) living in Bali along with the photography & video teams. Says the Creative Director in Singapore, Minh the Director of Amazon Ads in Vancouver, and the graphics team in the Philippines. We embrace the “digital nomad” lifestyle that many of our clients also enjoy.
Being the only Amazon focused agency featured in Forbes, Entrepreneur, & Foundr, Kenji ROI continues to solidify our position as the premiere Amazon focused listing optimization & PPC agency.
CEO & Founder
Started as an Amazon seller in 2016. Canadian now living in Bali.
Singaporean ex. Vayner Media team member. Oversees quality and directs all creative projects.
Rowie van Zundert
Your main point of contact & a warm yet sharp communicator.
Bali Operations Manager
Oversees on site operations at our Bali studio.
Kenji ROI Case Studies
Kenji ROI Testimonials
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Amazon Listing Optimization Guides
Product Photography for Amazon Listings
A+ Content Description
If you’re Brand Registered on Amazon, you get access to the advantageous A+ Content Description.
It’s an easy way to boost conversion rates by showing off key product benefits with additional pictures & graphics halfway down the listing. They almost always have a higher conversion rate than regular descriptions, & since only Brand Registered brands can use it, is an easy way to set you apart.
See our popular Amazon A+ Content Tutorial 2020 to learn more.
Backend Search Terms
Often referred to by Amazon Sellers as “backend keywords,” this is a text field of 250 “bytes” (similar to characters) inputted when editing a listing in the Seller Central dashboard. It’s an important place for top performing relevant keywords to show Amazon’s ranking algorithm which keyword searches to show your product.
Subject Matter Fields
The “Subject Matter” fields are 5 fields of 50 characters each for a total of 250 characters, Their original purpose is to give Amazon a bit more context about what your product actually is, but they are powerful keyword fields! Fill them with your top performing search phrases to Amazon SEO optimize your listing. See how we do it in this article on Amazon Subject Matter Keywords.