AMAZON A+ CONTENT SERVICE (EBC)
All Inclusive A+ Packages
Our team includes only US based copywriters who are English natives as we find overseas writers don’t understand key nuances. Each section is written based on extensive customer & niche research.
We enhance all images in the Amazon A+ Content with graphics that match your brand colors, fonts, and feel. Our goal is to make it appear as if it was your website, not an Amazon listing.
If needed, our photo team in Vancouver shoots Amazon product photography with real lifestyle models & studio white background. Or you can supply us with existing photos instead.
Formerly called Amazon Enhanced Brand Content (EBC), A+ Content is the most effective way to increase conversion rates on Amazon listings.
With a mixture of images, graphics, and text, setting up an Amazon A+ Content description should look and feel like your own website.
Amazon A+ Content Examples
Here’s a few examples of Amazon A Plus Content (same things as EBC) we’ve created for our clients. The goal is to give each A+ description a style that fits the brand & takes customers through a specific sequence of images with graphics & text snippets most likely to lead to a sale.
Why is Amazon A+ Content Important?
One of the biggest metrics Amazon uses to determine whether your product is a hit or a dud is conversion rate. If your conversion rate sucks, that means people look at your listing & aren’t buying… & Amazon doesn’t like it. Their algorithm determines your listing a “DUD” & sends less traffic to your listing, & less sales.
The opposite is also true.
If your conversion rate kicks ass, Amazon’s algorithm says “Hey this thing is hot!” & throws more traffic your way. Well done Amazon APlus Content commonly increases conversion rates by 5 to 10%. If you were making 300 sales per month at a 10% conversion rate, that would mean a boost to 450 or 600 units per month!
Is Amazon EBC Content the same as Amazon A Plus Content?
It’s essentially the same thing but with slightly different modules, and there are not longer pre made templates, you must manually choose your own module layout.
A+ Content was previously available only to Vendor Central accounts (for brands that sold wholesale directly to Amazon) but they decided to replace EBC in all seller accounts with A+ Content.
What Does Amazon A+ Content Cost?
Amazon does not charge sellers to use A+ Content. Kenji ROI offers 2 different A+ Content packages which you can see in the pricing table below. One option includes product photography while the other uses existing photos and we produce just the graphics & copywriting.
Can All Amazon Sellers Use A+ Content?
No, only brand registered brands can use it. To become Amazon Brand Registered, your brand must have a registered trademark, then you can apply for it here.
Amazon A+ Content Best Practices
- If you’re looking for Amazon A+ Content dimensions, check out our FULL guide to A+ Content (EBC) here.
- It’s against terms of service to use the same images in your main images & A+ Content, and may stop yours from getting approved. Use unique images for Amazon EBC (A+) and your main images.
- Use graphic elements on every image to better showcase your brand feel. Cheaper low budget brands simply upload stock images and skimp on the branding so it’s an opportunity to portray your brand as premium.
Kenji ROI Case Studies
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Amazon A+ Content EBC
Amazon Storefront Design
A+ Content EBC Description
Option A: You provide us images to use & we supplement with premium stock images to create the infographics. No additional fee.
Option B: If you purchase A+ Content EBC Description with Any Photo Package, we take extra images to use in your A+ Content EBC Description.
Option C: You can purchase any amount of product photography images with our A La Carte photo pricing here
1 Photo $39.99
2-9 Photos $37.99
10-19 Photos $34.99
20-34 Photos $32.99
35-50 Photos $29.99
50+ Photos Custom Quote
Frequently Asked Questions
Yes, this the recommended way to do it. We feature all or most product variations in 1 single A+ description so it can be used for all variations.
No, you will have to provide us with the photos. We do everything else.
At least 7 images different from your main images. They must be professional quality, we cannot polish a turd! Send us the images & we’ll confirm if they’ll work or not.
Photo Retakes: Any photo retake requests or new shot requests that were not outlined in your filled out photography intake form (sent immediately upon order) are not be included in the initial fee. We recommend being as thorough and specific as possible when filling out your form if you have specific shots/ vision in mind. Otherwise, our experts will craft the photoset based on their own research & provided info, & you are trusting our expertise in crafting the photoset.
Graphic Design: For graphic design photos included in A+ of the Fullstack photosets, we include 1 full round of revisions after delivery. Anything further will be charged at an additional hourly rate.
Yes, each & every brand must be Brand Registered to use A+, even if sold on the same account as brands that are registered. A registered trademark is required before applying with Amazon.