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COMPLETE AMAZON LISTING OPTIMIZATION

The Entire Amazon Listing

We design & create every piece of a 100% optimized Amazon product detail page

brand must be Amazon Brand Registered to use A+ Content

Professional Product Photography for Amazon

Amazon SEO for Keyword Ranking

Graphic Design

Film Studio Quality

With our experience creating more than 1200 Amazon listings with collectively multi millions in monthly sales, the Kenji ROI team knows Amazon inside & out, following all Amazon product photograpy guidelines

Each listing is written based on intensive Amazon keyword research placed in key fields to maximize ranking. We use our Triple Optimized Amazon product description writing methodology to maximize keyword ranking for our client’s products.

We enhance all images in the Amazon A+ Content with graphics that match your brand colors, fonts, and feel. Our goal is to make it appear as if it was your website, not an Amazon listing.

Using film industry grade cameras & lighting, we’ll show customers your product benefits in movie-like quality.

HOW KENJI ROI'S AMAZON PRODUCT PHOTOGRAPHY WORKS

Kenji ROI is the only company offering Complete Amazon Listing Creation Services including product photography, videos, A+ Content (EBC), and copywriting with keywords.


Founded by Actualize Freedom Podcast host Danny Carlson,
the team is based on Vancouver, Canada where all photos & videos are created.

We pride ourselves in having a 100% Canadian & American team for copywriting, photography, videography, and modeling to create projects that speak on a deep emotional level to US Amazon shoppers.

For Amazon product photography, we work closely with each brand to ensure we meet their unique requirements, providing as much or as little guidance as they prefer.

Some clients want very specific images but most would rather hand it off to us & trust our expertise in creating the best photo set on page 1.

In either case our ethos is to create long lasting partnerships with successful ecommerce brands to help them create Amazon listings that will win in the Amazon marketplace for years to come.

Kenji ROI Photo Process

BENEFITS OF OPTIMIZED AMAZON SEO COPYWRITING

1. Boost Traffic

More eyes = more buys. Rank for the highest volume, most relevant search phrases to get more traffic to your listing.

2. Boost Conversion Rate

Even a 1 to 3% Conversion Rate increase can add thousands in revenue. With emotionally driven, benefit focused sales copy & hypnotic writing techniques, more traffic will “Add to Cart” on your products (not competitor).

3. Maximize Organic Ranking & Indexing

To show up in the best search results on Amazon you need
1. Keyword Indexing  2. Keyword Optimization  3. Keyword Relevancy

Avoiding less relevant keywords is just as important as including the right phrases (& where you place them) in your listing. 

4. Ads Become More Effective

Running ads to mediocre listings gets mediocre results. What could you achieve if every $1 spent on ads returned $2 instead of losing money?

WHY IS AMAZON A+ CONTENT IMPORTANT?

One of the biggest metrics Amazon uses to determine whether your product is a hit or a dud is conversion rate. If your conversion rate sucks, that means people look at your listing & aren’t buying… & Amazon doesn’t like it. Their algorithm determines your listing a “DUD”  & sends less traffic to your listing, & less sales.

The opposite is also true.

If your conversion rate kicks ass, Amazon’s algorithm says “Hey this thing is hot!” & throws more traffic your way. Well done Amazon APlus Content commonly increases conversion rates by 5 to 10%If you were making 300 sales per month at a 10% conversion rate, that would mean a boost to 450 or 600 units per month!

 

Is Amazon EBC Content the same as Amazon A Plus Content?

Amazon has now officially scrapped Enhanced Brand Content (EBC) & replaced it with A+ Content for all Seller Central accounts.

It’s essentially the same thing but with slightly different modules, and there are not longer pre made templates, you must manually choose your own module layout.

A+ Content was previously available only to Vendor Central accounts (for brands that sold wholesale directly to Amazon) but they decided to replace EBC in all seller accounts with A+ Content. 

 

What Does Amazon A+ Content Cost?

Amazon does not charge sellers to use A+ Content. Kenji ROI offers 2 different A+ Content packages which you can see in the pricing table below. One option includes product photography while the other uses existing photos and we produce just the graphics & copywriting.

 

Can All Amazon Sellers Use A+ Content?

No, only brand registered brands can use it. To become Amazon Brand Registered, your brand must have a registered trademark, then you can apply for it here.

 

Amazon A+ Content Best Practices

  • If you’re looking for Amazon A+ Content dimensions, check out our FULL guide to A+ Content (EBC) here.
  • It’s against terms of service to use the same images in your main images & A+ Content, and may stop yours from getting approved. Use unique images for Amazon EBC (A+) and your main images.
  • Use graphic elements on every image to better showcase your brand feel. Cheaper low budget brands simply upload stock images and skimp on the branding so it’s an opportunity to portray your brand as premium.

HOW VIDEO BOOSTS AMAZON SALES

One of the biggest metrics Amazon uses to determine whether your product is a hit or a dud is conversion rate.

If your conversion rate sucks, that means people look at your listing & aren’t buying… & Amazon doesn’t like it.

Their algorithm determines your listing a “DUD”  & sends less traffic to your listing, & less sales.

 

The opposite is also true.

If your conversion rate kicks ass, Amazon’s algorithm says “Hey this thing is hot!” & throws more traffic your way.

There are more studies & split tests than you can Google in a day showing a direct link between using videos & increasing conversion rates. 

Not only that, but the vast majority of Amazon sellers aren’t taking advantage of it AT ALL, leaving an open opportunity for the early movers.

Model

Picked based on your chosen demographic & attire, etc. *Children under 14 or special costumes are extra.

Film Quality Video

Shot with cameras more expensive than most of our cars. Showing your product benefits to customers isn't a job for an iPhone...

Uploaded to Amazon

We will get your video in the "Related Video Shorts" section of your Amazon listing.

Hollywood Editing

Gives a cinematic touch no YouTube influencer can provide.

Kenji ROI Case Studies

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Kenji ROI Testimonials

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Facebook Testimonial - Tom Wang
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Kenji ROI Reviews

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PRICING

Complete Packages

Complete Brand Registered Package

$2797

21 Days after receipt of sample

The Entire Amazon Listing
We design & create every piece of 100% optimized Amazon product detail page.

*brand must be Amazon Brand Registered to use A+ Content

Complete Package

$1147

21 Days after receipt of sample

The Entire Amazon Listing
We design & create every piece of 100% optimized Amazon product detail page.

*no A+ (EBC) or video in this package. Must be Amazon Brand Registered to use A+ Content

Frequently Asked Questions

Product Photography FAQs

Only the Platinum Photo Package comes with a real lifestyle model. The Gold Photo Package uses “Photo Manipulation Lifestyle Images”  (see explanation above). The Silver Photo Package does not come with any lifestyle images.

Not your typical stock images everyone hates on. We select premium quality stock images, then take real images of your product that match the lighting & angle of the premium stock image.

The Photo Manipulation Process

 

The way we present your product comes from a lot of research and 5+ years of Amazon experience. That said, we’re still human and sometimes make mistakes. So for any factual errors, (e.g. we put in the wrong measurements or missed a specific request from your intake form) we make those changes free-of-charge. 

However, for all other preferential changes ranging from graphic style to stock image swaps, we charge a revision fee per image of $25 AFTER the (1st round: Gold & Silver packages / 3 rounds: Platinum package) of changes. 

And any requests requiring a re-shoot is subject to additional photography, model, or location fees on an as needed basis.

We ask that by working with Kenji ROI you trust our expertise in Amazon listing optimization, and understand that in order to deliver a high standard at a reasonable price we need to limit revisions. We hope you understand. (if you’d like an intro to a designer who can offer further unlimited revisions on an hourly basis, let us know). Full revision policy & procedure.

Amazon Photography - Toilet Sprayer With Adjustable Pressure Control - Hero - 1The main image takes up the first image slot and is what customers see on the search results, Amazon Ads, and is the #1 factor affecting “Click Through Rate.” We offer multiple main images in the Platinum & Gold packages so you can “Split Test” aka “A/B Test” them against each other to find the one with the highest click through rate, bringing potentially massive gains in traffic to your product. It’s the single most effective optimization you can make to a top performing product. We recommend using Splitly to assist in this.

A hand model only has their hand and part of the arm in the frame. A lifestyle model has the possibility of their entire body & face in frame & better shows emotion & some specific benefits/ actions. (only available in the “Platinum Package”)

It’s a compilation of the deep customer research we do to ensure each listing is built to match the most important benefits, likes, and dislikes of your target customer.

Customer Dislikes (from 1-3 star reviews on competitor products – the numbers indicate how many times they came up in research)

Most Common Customer Questions (from Questions section on competitor products)

Insightful phrases taken from customer reviews. (creative uses for the product, detailed examples of how the product helped them, etc).

We share exactly 0% of client information. At your request we will also sign Non Disclosure Agreements.

We do however greatly appreciate when clients give us permission to showcase the work we did together in our portfolio. This only happens upon express  written permission from client.

Option 1: Ship to us directly from you or your manufacturer by express mail.
The easiest is DHL, but if shipping from China, ask your manufacturer to use their express account as it’s often cheaper.
 
Use the actual price per unit with your manufacturer, not the full retail price of the items (should be under $15). This is common practice & legal for cross border shipments that are pre-retail.
If we receive an invoice from the shipping company for duties/ shipping that exceeds $20, we will pay it & send you an invoice.
 
Ship to This Address:
Kenji ROI
319 W Hastings St #400
Vancouver, BC
V6B 1H6
+1-323-342-5757
 
Option 2: If inventory is already in Amazon we can purchase it directly then invoice you for the exact amount.

To allow shipping from FBA directly to Canada, simply go to ( Settings >> Fulfillment by Amazon >> Export Settings >> and then choose ” FBA Global Export ”).
 
 
Please send us the tracking number as soon as you send it, or if you wish to use Option 2 please confirm.

Copywriting & Keywords FAQs

No, we provide you with a Google Doc of all text copywriting & keywords with visual instructions of exactly where to copy & paste it in Seller Central.

It’s a cleaned up version of the keyword research we used to write the listing from 5 different sources. It can be used to aid with your PPC campaigns & give insight into what keywords you should monitor.

Top 5 most common customer dislikes, Top 5 most common customer questions, & Insightful phrases taken from customer reviews. This is all ranked in order of how often they came up during our research before writing the listing.

Helium 10 Magnet 2.0 & Cerebro, Viral Launch Keyword Research, Seller Labs Scope, & SONAR. We cross check data with them all to make all keyword decisions.

AKA the backend keywords, we fill the entire 250 characters (bytes) with individual keywords that have not been placed in the listing anywhere else to fit in relevant but less important keywords.

We fill all 5 fields 50 characters each with the top search phrases in exact phrase order. Subject matter is the 2nd most powerful field to put keywords in (after the title) so repeating the top keywords here is key.

We share exactly 0% of client information. At your request we will also sign Non Disclosure Agreements.

We do however greatly appreciate when clients give us permission to showcase the work we did together in our portfolio. This only happens upon express  written permission from client.

No, we simply need you to fill our intake form that you are redirected to upon processing your investment. The rest we fill in with market research!

A+ Content (EBC) FAQs

When you get it together with any of our photo packages, we take the extra 7-9 images needed for your A+ Content EBC at no additional charge. This is because we already incur the expense of setting up the photo shoot and pass the savings on to you. So even if you are waiting for Amazon Brand Registry, many Sellers opt to have us do their A+ Content now.

Yes, this the recommended way to do it. We feature all or most product variations in 1 single A+ description so it can be used for all variations.

No, you will have to provide us with the photos. We do everything else.

At least 7 images different from your main images. They must be professional quality, we cannot polish a turd! Send us the images & we’ll confirm if they’ll work or not.

The way we present your product comes from a lot of research and 5+ years of Amazon experience. That said, we’re still human and sometimes make mistakes. So for any factual errors, (e.g. we put in the wrong measurements or missed a specific request from your intake form) we make those changes free-of-charge. 

However, for all other preferential changes ranging from graphic style to stock image swaps, we charge a revision fee per image of $25 AFTER the (1st round: Gold & Silver packages / 3 rounds: Platinum package) of changes. 

And any requests requiring a re-shoot is subject to additional photography, model, or location fees on an as needed basis.

We ask that by working with Kenji ROI you trust our expertise in Amazon listing optimization, and understand that in order to deliver a high standard at a reasonable price we need to limit revisions. We hope you understand. (if you’d like an intro to a designer who can offer further unlimited revisions on an hourly basis, let us know). Full revision policy & procedure.

Graphic Design: For graphic design photos included in A+ of the Fullstack photosets, we include 1 full round of revisions after delivery. Anything further will be charged at an additional hourly rate.

Yes, each & every brand must be Brand Registered to use A+, even if sold on the same account as brands that are registered. A registered trademark is required before applying with Amazon.

Pretty much. EBC (Enhanced Brand Content) is the original version of A+ Content. Technically, Amazon discontinued EBC & replaced it with the very similar A+ Content tool that was already available to Vendor Central users. Both Seller Central (most sellers) and Vendor Central users now both use A+ Content, but many Amazon Sellers still refer to it as EBC.

We share exactly 0% of client information. At your request we will also sign Non Disclosure Agreements.

We do however greatly appreciate when clients give us permission to showcase the work we did together in our portfolio. This only happens upon express  written permission from client.

Amazon Video FAQs

Using a real lifestyle model interacting with your product

Examples
Baby & Mom Video https://youtu.be/1Tt_9csPEYo
Body Glitter Lifestyle with Attractive Model https://youtu.be/ccKmou0AQc4

A video made from still images enhanced with “Buzzfeed” style text & effects. There is no actual video clips, but lots of zoom, panning, graphic, & text effects to make the video engaging & informative to customers.

Example
Animal Repeller https://www.youtube.com/watch?v=1PJEheDduZc

Video Retakes: Any video retake requests or new shot requests that were not outlined in your filled out intake form (sent immediately upon order) are not be included in the initial fee. We recommend being as thorough and specific as possible when filling out your form if you have specific shots/ vision in mind. Otherwise, our experts will craft the video based on their own research & provided info, & you are trusting our expertise in crafting the video.

Edits: For small, fast edits, we include 1 round of revision requests, but they must not require a re-shoot of additional video footage.

All sellers can now upload videos to the final main image slot at the top of your listing through the upload video tab (previously only available to Brand Registered sellers).

You can upload your video to the “Related Video Shorts” section between the description & reviews. This placement is not quite as good, but still typically gives a small conversion boost, & all our videos can of course be uploaded as Facebook Ads, YouTube videos, etc.

The Premium video is of higher production value and takes much longer to shoot and produce. See in the example above how we have multiple models, a premium shoot location in an MMA gym, and many cuts that require a much larger amount of footage to create.

Premium Lifestyle/ Brand videos are great to showcase your entire product line in one video so you can use the same video on all your products, or to really blow the competition away with Hollywood level production quality.

We share exactly 0% of client information. At your request we will also sign Non Disclosure Agreements.

We do however greatly appreciate when clients give us permission to showcase the work we did together in our portfolio. This only happens upon express  written permission from client.

Option 1: Ship to us directly from you or your manufacturer by express mail.
The easiest is DHL, but if shipping from China, ask your manufacturer to use their express account as it’s often cheaper.
 
Use the actual price per unit with your manufacturer, not the full retail price of the items (should be under $15). This is common practice & legal for cross border shipments that are pre-retail.
If we receive an invoice from the shipping company for duties/ shipping that exceeds $20, we will pay it & send you an invoice.
 
Ship to This Address:
Kenji ROI
319 W Hastings St #400
Vancouver, BC
V6B 1H6
+1-323-342-5757
 
Option 2: If inventory is already in Amazon we can purchase it directly then invoice you for the exact amount.

To allow shipping from FBA directly to Canada, simply go to ( Settings >> Fulfillment by Amazon >> Export Settings >> and then choose ” FBA Global Export ”).
 
 
Please send us the tracking number as soon as you send it, or if you wish to use Option 2 please confirm.

Add-Ons