Last updated on April 6th, 2021 at 02:25 am
UPDATE 2021: This article has been updated every few months since 2016 and has grown to many more than just 7 softwares. As one of the most popular blog posts online about software for Amazon sellers, we are constantly updating it with what’s working best for keywords, rank tracking, & all the other needs of fast growing brands!
What are the best Amazon seller software tools in 2021?
One of the fastest moving industries is SAAS (Software As A Service) companies, and the Amazon Seller space is no exception…
Seemingly every week a new Amazon FBA tool comes out, they promise crazy Amazon page ranking results, only to crash & burn when the loophole they were exploiting gets slammed shut.
Before I go into what I see as the best Amazon FBA software after 5 years of trying everything… I have a SUPER important tip. If you only read one thing from this article, read this!
Golden Rule of Amazon FBA Software
There will ALWAYS be at least small issues with your current software, and the pastures ALWAYS look greener with other softwares, but the mental & time cost of switching is rarely worth it.
The easiest way to waste dozens of valuable hours is to compare softwares, switch, realize the new software is also not perfect, then repeat the brutal cycle.
Finding a true Amazon gold miner software is a golden nugget worth looking for, but don’t get caught wasting dozens of hours trying out different versions of the same tools.
TLDR: Don’t fix what isn’t broken.
If your current FBA seller software is working just fine, don’t even look for other ones!
To be totally transparent here some links below give me a commission if you sign up, some don’t. Every software listed below is one I’ve personally used in my own business or a client’s for at least 6 months, up to 5 years, & I personally consider best in class.
Helium 10 – Best Software Suite for Amazon Sellers
If you’re looking for a ton of tools under one roof, AM/PM Podcast’s host Manny Coats has created the Helium 10 suite of tools.
There’s lots of tools in here ranging from Amazon keyword rank trackers to hijacker alerts, including the SUPER useful free tools Frankenstein & Scribbles (check out our ultra massive Advanced Amazon Keyword Research Tutorial for exactly how to use them).
Frankenstein Keyword Processor
Allows you to input thousands of keywords, then remove duplicates, words you want to remove (a list you have made yourself), & easily sort through the clutter that most keyword tools for Amazon spit out. Handy when compiling keywords for a new product listing.
Scribbles - Amazon Listing Writer
Where you’ll enter all the copywriting for your Amazon listing, then input a list of keywords. It will automatically remove any duplicate keywords that already show up in your listing, allowing you to easily enter the remaining keywords into your backend keyword fields (search terms & subject matter keywords).
Also handy for quickly seeing whether or not certain keywords are already in your listing.
Why Helium 10 for Amazon Sellers?
Firstly, H10 has been in the game for a long time, and been able to fund one of the largest developer teams out there. Meaning they have invested millions of dollars into developing high quality seller tools.
But the real value of Helium 10 is the sheer amount of useful tools you have in 1 place that integrate with each other. The monthly price tag may seem high, but if you look at how many other software subscriptions it allows you to cancel it makes sense.
Here’s a few of the other H10 tools we use daily at Kenji ROI with our clients:
Magnet & Cerebro – Keyword Tool Combo
Using Magnet to research new keywords, & Cerebro to see what keywords competitors are ranking for is a killer combo for Amazon listing optimization.
Take your best keywords & put them through Frankenstein keyword processor, then into Scribbles to write out & keyword optimize the listing.
Index Checker – ensure optimal indexing
If you’re not indexing for a keyword phrase you won’t show up in search results, Amazon PPC ads won’t run, & your product launch will have been wasted.
Index Checker is unique because it checks 3 different indexing methods. It’s no longer 100% reliable to simply type in “ASIN + keyword” into the Amazon search bar because the results will vary for every user. Helium 10’s index checker gives you a fuller picture.
Rank Tracker – Keyword Tracking
If you’re not tracking keyword rank it’s impossible to measure the effect of your marketing efforts.
Is your product launch working? Is that Amazon PPC spend making any difference? It’s also an indicator if your rank goes blank at any time, you may not be indexing & should check with Index Checker to fix it.
Helium 10’s rank tracker allows you to track your main competitor’s rank, Amazon Ads rank, & see organic search volume for each keyword all in one place.
SellerApp - To Supercharge Your Amazon Business
Analyzing your business metrics to make precise decisions is necessary to increase your ROI.
This is where SellerApp comes into the picture.
SellerApp is a software suite tailored for Amazon sellers looking to automate their businesses, and makes a great alternative to Helium 10 as it’s also quite a large collection.
To start with SellerApp’s features, PPC analyzer gives you granular control over your PPC campaigns. You can accurately measure your profits by choosing advanced optimization at the campaign level and keyword level.
SellerApp’s listing quality checker gives a comprehensive breakdown of your listing discoverability and desirability, and gives you a set of recommendations to enhance customer delight.
Additionally, you can track your performance metrics by using SellerApp chrome extension. It also helps you with product research on Amazon if you’re just starting out with a new product.
One of the best things about this tool is that you get accurate results within no time.
This is one of the unique features that SellerApp offers in their product listing quality optimization.
- SellerApp Pro-Lite plan start at $99/month
- SellerApp Professional plan is $199 per month
- And they offer custom pricing for large scale sellers or Amazon agencies
Seller Legend – Best Amazon Sales Dashboard
Having accurate, readable data about your Amazon sales, profit calculations, and trends is mandatory for a healthy business.
I’ve tried out Hello Profit, Fetcher, Sellics, & various other dashboards, but they always had some kind of errors in the data.
What good is data if the numbers are coming in all wrong? Imagine making a big financial decision only to find out your software was showing you a rosier picture than reality.
Why Seller Legend
What I need from a sales tracking software is:
So I can see the data the way that makes sense for me.
Accuracy Of Your Amazon Sales Metrics
I can trust it’s pulling in numbers that are correct.
The graphs columns presenting the data in a way I can understand.
$200 to $1000 per month is a bit much unless you have a big problem. Seller Legend is much cheaper and accessible to even the very small sellers.
Seller Legend vs. Fetcher
Seller Legend does the best in ALL of these categories of the ones I’ve tried, especially compared to Fetcher. Their pricing is quite reasonable compared to most, dashboards have drag & drop customizable widgets that show everything from restock alerts to how many of each promo code was used.
They have at least 3 ways to view sales data through charts, tables, or graphs. Helpful depending on which kind of data you’re trying to see about your sales.
The real deal-sealer here though is the accuracy
I’ve never had any major issues with the numbers coming in, and if I had something I was unsure of, the support was always quick to help me out or point me in the right direction.
Free Amazon Profit Tracker:
Looking for a free profit tracker to help you crunch the numbers? Get our calculator free below.
AMZ Promoter – Drive Outside Traffic to Amazon
One of the main downsides to selling on Amazon is you’re using their customers to sell your products.
You don’t get their email address, they don’t get added to your Facebook pixel lists… unless you do some fancy tactics like this.
AMZ Promotor allows you to create a landing page that you can drive traffic to from Facebook ads, Google, influencers, etc. On this landing page you offer a discount code in exchange for the visitor’s email.
Why AMZ Promoter Can Boost Amazon External Marketing
While sending traffic to a landing page first may lower the amount of people that buy on Amazon, it does some important things.
- Qualifies customers before sending them to Amazon. This way, customers who had no interest in buying don’t go to your Amazon page & bounce, lowering Amazon conversion rate.
- Allows you to pixel customers for retargeting ads. You can add a Facebook ads pixel or any other type of tracking code on the landing pages. Then you can serve ads to people who have visited that page.
- You get their email address to remarket to (integrates with Active Campaign which I mention below)
- Can serve unique Amazon coupon codes so customers can only redeem once. You can even limit to one code per IP address to stop bad actors.
- Can boost keyword ranking by driving more sales through your Amazon listing.
Overall this tool allows you to build your customer base through emails & remarketing lists, while still sending sales to Amazon.
It can be tricky to make your Facebook ads profitable, but don’t forget that building email & remarketing lists is also valuable so don’t immediately shut off campaigns that aren’t directly profitable from Amazon sales.
Market Intelligence – Amazon Product Research
The best Jungle Scout alternative in my eyes. Product launch service behemoth Viral Launch is slowly but surely building out a solid software offering, and currently this is their crown jewel.
Jungle Scout vs. Seller Lab’s Scope vs. Unicorn Smasher
They all have chrome extensions that do basically the same thing.
But where Market Intelligence chrome extension shines is the amount of data it provides. Leveraging data from over 27,000 product launches allows much more complete data to come in, & they provide unique features like:
- Product Idea Score
- Easily viewable BSR trends
- Estimated reviews needed to sell well
- Estimated daily giveaway’s to rank on page one
Why Market Intelligence for Amazon?
It gives a lot more data than a lot of other Amazon seller software tools for product research. While it’s all data you can calculate yourself, it’s useful to have it done for you and all in one place rather than a spreadsheet.
It also seems to load faster than Jungle Scout or Unicorn Smasher which can add up quickly when you’re loading dozens of searches per product research session.
Viral Launch Market Intelligence Pricing
Yes it’s $21 per month where some other tools are free or just a one time fee, but I still use it because I trust the data more (Casey Gauss, their CEO is one of the most genius minds in the game), and the added data is a huge plus.
They have higher tiered plans that include other Viral Launch tools up to $125 per month.
Zonmaster – Amazon Email Follow Up
The main draw of this software is the robust features combined with a cheap price. Most competitors in this field either are much more expensive, or are lacking crucial features such as excluding customers who have left negative reviews or feedback from getting your emails through Amazon’s buyer seller messaging system.
I’ve worked with some Amazon email softwares that are a complete nightmare to deal with… formatting issues turning into jumbled code, sending duplicate emails, etc.
Main Benefits of Zonmaster
- Does the job it’s supposed to without errors
- Has advanced automation like exclusion filters & special email triggers (like a special email be automatically sent when a customer leaves a 5 star review).
- Is affordable for Amazon sellers at any level, starting at $6.99 per month.
Zonmaster vs. Feedback Genius
While Feedback Genius has a nicer looking interface, that’s about the only advantage it has. Zonmaster is a fraction of the monthly price and has all the features and then some.
If you value function and value over beauty, Zonmaster wins hands down. It’s pretty hard to beat the price.
RepricerExpress - Best Repricing Software for Amazon Sellers
This recommendation is for those of you who aren’t just private label brand owners, but also sell products on Amazon from wholesalers or other brands, and need to win that buybox!
If you want to keep your Amazon and eBay prices competitive and win more Buy Box at a higher margin, then RepricerExpress is the automated repricing tool to check out.
It’s a useful tool for automated repricing, allowing wholesale & retail arbitrage sellers to remain competitive for spots in the Buy Box and More Buying Choices Box. (or if you have a hijacker on your listing).
The software includes fast instant repricing for your Amazon products on all plans, allowing you to aim and attain higher positions in the offer listings pages, which greatly improves product visibility, positively impacting user sales.
- Multiple ways to increase sales and Buy Box ownership.
- Automatically adjust your prices based on sales history, sales rank, stock info and a host of other important Amazon criteria.
- Auto-detect long-term storage fees due and move to be more aggressive repricing rule to sell stock before Amazon charges its fees.
- Auto-detect low stock on Buy Box winners and move to a very high-profit strategy until more stock is available.
- Auto-detect Price Wars and move to a near Max repricing strategy to avoid throwing away all your profits
Plans start at £39/$55 and include a free 15-day, no obligation trial.
Unlike some other Amazon repricers, RepricerExpress doesn’t charge commission on your sales. No long-term contracts, cancel at any time.
I’ve never understood why some softwares think they deserve a % of your hard earned money!
Joelister – Automatically List Amazon Products on Ebay
Joelister is simple to explain and free to use for 2 weeks, so there’s no reason not to use this one in my opinion.
It automatically lists your Amazon products on Ebay, and automatically fulfills orders to Ebay customers out of your Amazon FBA inventory.
Don’t expect a massive sales boost, since most products have a much smaller market on Ebay, but it takes so little time and it’s free so may as well just do it.
If something makes you more money than it costs & takes zero extra time, do it.
Is Joelister Worth The Time to Setup?
It depends on your products and how popular they are on Ebay. While you shouldn’t expect a huge sales increase, it can add a few percentage points to products that have existing sales volume there. However if no one is buying there, you may want to pass on this one.
Active Campaign – Grow an Email List for Amazon Product Launch
We’ve all heard we need to be growing an email list. And it’s true, without an email list, your business relies 100% on Amazon & you’re open to losing your business overnight from a suspension.
I still think Amazon is the best place to sell products online by a long shot, but having an email list has more benefits than just securing your online business:
Benefits of Email Marketing For Amazon
- Stay top of mind with customers & increase touch points, getting them to buy on Amazon more often.
- Launch new products to existing customers rather than expensive launch services like Rebate Key
- Build a real relationship with customers. Ask them for feedback, video reviews on Instagram, or offer them cross sells to increase your Lifetime Customer Value.
Is Active Campaign Better than Mail Chimp?
There’s a million email softwares out there, but I think Active Campaign is best because it’s the best mix of ease of use and powerful automation out there right now.
Infusionsoft is super customizable, but expensive and crazy complex. Mailchimp is cheap, but lacks powerful automation or advanced features.
Active Campaign allows you to build advanced segmentation of your customers and even integrates with SMS text sending services that can really up open rates (SMS marketing for ecommerce is working like FIRE in 2021).
This can all be done in a visual flow builder rather than in confusing menus like some email providers.
Which Active Campaign Pricing Plan Is Best?
If you’re just starting out and have no existing email list, start with the “lite” plan at $9 per month will do just fine until you build up your first 500 contacts.
If you’re a little more advanced and want to take advantage of powerful automations such as the Facebook audiences integration for Facebook Ads to Amazon funnels, the $49 per month Plus plan is for you (what I use).
Plus also has a CRM feature which I use to keep tabs on my key influencer relationships
Splitly – Best Amazon Split Testing Software
The single easiest way to boost performance of an already well performing listing is to split test the main image.
If you can find a main image that gets even 5% more people to click, that can translate to a massive amount of extra traffic to your listing.
It doesn’t matter if your listing is incredible, if your main image sucks… no one will click on it.
Splitly or Listing Dojo?
Listing Dojo from Viral Launch is a similar software for split testing and if you’re looking for a free option, it’s the clear winner.
However Splitly’s powerful paid features provide more insightful data and in my opinion, allows for better quality Amazon listing split tests.
Splitly also allows you to split test other parts of your listing, but I don’t recommend split testing text, since that can mess up keywords indexing and may cause issues with keyword rankings.
Splitly Profit Peak Feature
There’s another interesting tool called Profit Peak that automatically tests and optimizes your price point to see which price ultimately makes you the most profit.
FreeUp - Best Freelancer Marketplace for Amazon Sellers
Using Fiverr & Upwork to find General Virtual Assistants, Amazon keyword specialists, or Amazon Customer Service VAs can be a tedious task.
The good candidates get quickly swamped & you have to wade through a mountain of terrible applications.
If you don’t have a rock solid interview process it’s easy to get caught with a lemon. That’s why Freeeup Freelancer marketplace may be worth it.
How to Use Freeeup to Hire Amazon VA's
- Create a job posting with as much detail as possible
- Submit the posting through your Free Account
- Receive an email or Skype intro to Freeeup’s top 2 or 3 hand picked applicants
All the billing is done automatically through your bank account on file on Freeeup so you’re protected if something goes wrong.
Freeeup vs. Upwork
Since Freeeup makes their money the same way as Fiverr or Upwork (by taking a % of the freelancer’s pay) there’s really no reason not to use them because they do all the vetting for you.
Summary: Which Amazon Listing Software Tools Are Best?
So these are the best in class in my own personal opinion. Keep in mind this is directed more at sellers who are at $50k per month and below sales. As you grow larger, there are better tools out there that can better serve your Amazon selling needs, but they come with much higher costs, typically $1000 – $5000 per month.
Do You Really Need Software to Grow an Amazon Business?
In my opinion yes, that’s what makes this type of business model possible. If you are competing against people with access to better data, they will be making better business decisions than you.
If your competitors are able to research keywords faster, implement them easily, and identify opportunities you can’t see… they will win.
What Kind of Software Do I Need to Become a Seller in Amazon?
No software is required, but you will need to set up a Professional Selling Account on Amazon which depending on your country will cost about $39.99 per month. This gives you access to Seller Central, Amazon’s online seller portal where you can add your products for sale and manage FBA inventory.
Can I Avoid Hiring Employees By Using More Software?
Yes, that’s one of the main benefits. Lean online companies use software automations in place of employees whenever possible to keep operating costs and management burden as low as possible.
At Kenji ROI, we use Zapier for as many automations as possible to eliminate routine tasks and reduce any errors that may happen.
Can you help me with my Amazon listings?
Yes, at Kenji ROI we build complete Amazon listings including Amazon product photography, video for Amazon listings, A+ Content (EBC) and listing copywriting. You can check out our work in the services tab.
Thanks for reading this far. Did you like any of the suggestions? Do you have other suggestions? Reach out to us through the GET STARTED button and we’ll chat 🙂
Amazon Tools Mentioned in This Article:
- RepricerExpress – Best Repricing Software for Amazon Sellers
- Amazon Profit & Launch Calculator Spreadsheet + Bonuses
- SellerApp – To Supercharge Your Amazon Business
- Seller Legend – Sales Dashboard
- AMZ Promoter – Drive Outside Traffic to Amazon
- Market Intelligence – Product Research
- Zonmaster – Amazon Email Follow Up
- Helium 10 – Comprehensive Suite of Tools
- Joelister – Automatically List on Ebay
- Active Campaign – Grow an Email List
- Splitly – Split Testing
- Freeeup – Vetted Freelancer Marketplace