ENHANCED BRAND CONTENT
EBC FOR AMAZON LISTINGS
If you’re a brand registered seller, you’re surely taking advantage of Enhanced Brand Content. Conversion rate increases of 5-10% aren’t uncommon when it’s done right… but when it’s half assed, it can be the opposite. Our experts work with you to get it right 😉
BOOST CONVERSION RATE
So more customers click “Add to Cart.” Videos show off your product in ways photos and text cannot. Your competitors probably aren’t using it 😉
EDGE OUT COMPETITORS
By having a listing that’s just better enough to sway the sale. Turn the tables and start stealing sales from your major niche rivals.
FULLY NEW CONTENT
We highly recommend using only brand new content for EBC, not reusing anything from the rest of the listing. Our team designs each EBC from the ground up, based on our deep keyword/ customer research.
ENHANCED BRAND CONTENT EXAMPLES
Here’s a few examples of EBC we’ve created for our clients. The goal is to give each EBC description style that fits the brand & takes customers through a specific psychological a journey that leads to a sale
HOW EBC BOOSTS AMAZON SALES
One of the biggest metrics Amazon uses to determine whether your product is a hit or a dud is conversion rate.
If your conversion rate sucks, that means people look at your listing & aren’t buying… & Amazon doesn’t like it.
Their algorithm determines your listing a “DUD” & sends less traffic to your listing, & less sales.
The opposite is also true.
If your conversion rate kicks ass, Amazon’s algorithm says “Hey this thing is hot!” & throws more traffic your way.
Well done Enhanced Brand Content commonly increases conversion rates by up to 5 or even 10%.
If you were making 300 sales per month at a 10% conversion rate, that would mean a boost to 450 or 600 units per month!
THE KENJI PHOTO PROCESS
HEAR FROM OUR CLIENTS
We guarantee your conversion rate for your MAIN search term will improve within 30 days, or we will assign a personal team member to help you fix it. If we can’t help you reach the increased conversion rate within an additional 2 weeks, we’ll refund your entire payment!
This is based on Search term report showing the conversion rate for main search term as defined in the listing document based on our deep keyword analysis, and will be at the front of your title for maximum keyword ranking juice, not some random search term!
Full guarantee terms and conditions here. Must be using keyword rank tracking software & allow us access to it in case of claim, & must not be driving keyword specific traffic to sabotage conversion rate.
IMPORTANT INFO - FAQ
Yes, this the recommended way to do it. We feature all or most product variations in 1 single EBC description so it can be used for all variations.
No, you will have to provide us with the photos. We do everything else.
At least 7 images different from your main images. They must be professional quality, we cannot polish a turd! Send us the images & we’ll confirm if they’ll work or not.
Photo Retakes: Any photo retake requests or new shot requests that were not outlined in your filled out photography intake form (sent immediately upon order) are not be included in the initial fee. We recommend being as thorough and specific as possible when filling out your form if you have specific shots/ vision in mind. Otherwise, our experts will craft the photoset based on their own research & provided info, & you are trusting our expertise in crafting the photoset.
Graphic Design: For graphic design photos included in EBC of the Fullstack photosets, we include 1 full round of revisions after delivery. Anything further will be charged at an additional hourly rate.
Yes, each & every brand must be Brand Registered to use EBC, even if sold on the same account as brands that are registered. A registered trademark is required before applying with Amazon.